In 25 cities across the country, including Los Angeles, the employees at Lush Fresh Handmade Cosmetics are going all buck nekkid.
That’s right, you heard me…the guys and gals who work for Lush will be out there in front of God and your mom nude, except for an apron that reads, “Ask me why I’m naked.” And you thought you had a tough day at work.
So why all the public nudity? The brave folks at Lush are leading this cheeky protest in an effort to get shoppers to go ‘naked’ by purchasing products free of packaging. The nudie nudes will educate passers-by and consumers on the devastating environmental impact of packaged goods sold in cosmetic shops, supermarkets, and other retailers.
Unnecessary packaging includes all kinds of stuff you probably don’t notice, stuff like loose fruit individually shrink-wrapped, separate boxes for every already sealed product, plastic bags, plastic trays…ugh, it’s everywhere.
The statistics are just as gross: packaging contributes to 2 percent of overall greenhouse gases and plastic uses 8 percent of the world’s oil resources. With the U.S. consuming 79.6 million tons of packaging each year, over half of which still ends up in landfills.
Ok, you just want to see the naked people, don’t you?
WHEN: Wed., August 27 at 12 p.m. sharp
WHERE: Outside LUSH Beverly Hills, 312 N. Beverly Drive
Lush isn’t just about the nude, naked, bare protests, they lead by example. Lush creates naked cosmetic and body products that don’t require any packaging at all. No plastic bottles, no excessive shrink wrapping, no boxes, bags or even extra water! By removing the water from the product, Lush’s rad solid shampoo bars, conditioners, hennas, massage bars, body butters, bubble bars, and soaps are sold to the customer deli-style, without any packaging. And without water, one truckload of Lush’s solid shampoo bars would be enough for 800,000 washes but it would take 15 truckloads of liquid shampoo to do the same job. For more info on Lush, check THIS out.
Just remember: Tomorrow. Naked. Noon. Lush.